![How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/methode/2019/08/10/a26e2fdc-b268-11e9-8f9c-a6398a9f90a9_image_hires_075450.jpg?itok=wRAioNLG&v=1565394898)
How Kanye West changed sneaker culture: Nike, Adidas don't need athletes to sell sports shoes now they've got celebrities | South China Morning Post
![Amazon.com | adidas Adizero Club Tennis Shoe, Solar Red/Silver Metallic/Blue Fusion, 1 US Unisex Little Kid | Racquet Sports Amazon.com | adidas Adizero Club Tennis Shoe, Solar Red/Silver Metallic/Blue Fusion, 1 US Unisex Little Kid | Racquet Sports](https://m.media-amazon.com/images/I/71CfXi595LL._AC_SL1500_.jpg)
Amazon.com | adidas Adizero Club Tennis Shoe, Solar Red/Silver Metallic/Blue Fusion, 1 US Unisex Little Kid | Racquet Sports
![First Adidas, now Nike and Under Armour: foam soles are next 'big thing' in running shoes | South China Morning Post First Adidas, now Nike and Under Armour: foam soles are next 'big thing' in running shoes | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/images/methode/2018/02/20/cfb79162-1611-11e8-ace5-29063da208e4_1280x720_174332.jpg?itok=5bTBjOI7)
First Adidas, now Nike and Under Armour: foam soles are next 'big thing' in running shoes | South China Morning Post
![Nurmberg, GERMANY - February 27, 2019: The NIKE, ADIDAS, PUMA and FILA black man sneakers on the shell in the shop. Fashionable foot wear shoes Stock Photo - Alamy Nurmberg, GERMANY - February 27, 2019: The NIKE, ADIDAS, PUMA and FILA black man sneakers on the shell in the shop. Fashionable foot wear shoes Stock Photo - Alamy](https://c8.alamy.com/comp/RXYJN9/nurmberg-germany-february-27-2019-the-nike-adidas-puma-and-fila-black-man-sneakers-on-the-shell-in-the-shop-fashionable-foot-wear-shoes-RXYJN9.jpg)